Had there been no celebrity named Paris Hilton, the term would make a likely common search term on Google to locate a Hilton hotel in Paris, France. Since it belongs to an attractive and naughty celebrity, with a perfume and a unique brand of sluttiness (showcased by some high tech breach of privacy), it makes for a very interesting case study in online marketing and branding.
This will be an ongoing case study to discover and experience the Paris Hilton Effect regarding online marketing, search engine visibility and brand competition (ie Hilton brand hotels versus Paris Hilton slut brand).
Cheers,
Richard
The Right Click – Technology Update
Tags: branding, case study, hilton hotels, online marketing, paris hilton, seo
