If the downturn of the economy has you singing the blues, it is imperative that you pick yourself up, and wipe the dust off of your website.
Your website and how it relates to other web pages across the Internet, is one of the most cost-effective ways of informing people what services or products you offer. And, the people you are reaching out to include those in your own Rolodex, as well as all the people doing searches for companies just like your own.
How do you get on the first page of a search result?
First, you need a website. You need an official place to call your own and where you and Google can send people when they come calling.
Secondly, you need to see where you stand with respect to how visible you are online. Though there are a bunch of tools available all over the place, I recommend you check out our very own tool: keywordfriendly.com.
Third, you need to strategize based on what your report detailed. Generally speaking, you should beef up the content on your site so that there is more of it and it is informative in showcasing your products or your service capabilities. You should also beef up your content on other sites that contain snippets of this same information. That could be an industry-related directory or LinkedIn, for example.
You should also consider adding more content online, and as frequently and consistently as possible. The easiest and most effective way of doing that is with a blog. You can start blogging for free with Wordpress.com (what we use). Google rewards sites and people who contribute fresh information online. As long as that information is pertinent to your product or service, then you also stand a chance to improve what is known as your Google PageRank.Your Google PageRank is a number from 0 to 10 that is assigned to every page on your website. It gives you an idea of how popular that page is online. Google.com gets a PageRank of 10, as you can imagine, it’s very popular. If you’ve been online for a while, you should expect a PageRank of 3 on your home page. If you’re active in creating fresh new content then you can expect a PageRank of 4+. In addition to that, the old adage “It’s not who you know, but who knows you,” is very relevant to how Google works. If you do a search on Google.com for yourdomainname.com (whatever that might be), you can see how many other pages, besides your own website pages, reference yours. And, you don’t need to count the results, just look at the top right and it will show you the total amount.
Our online tool at www.keywordfriendly.com will do all of the dirty work in telling you PageRank and Inbound link details, and a whole lot more. Use it as often as you like, and use it whenever you get any press written about you on a news site, blog or website.
Google is more than just the world’s largest search engine, it is also a voting machine. The decision on whether you appear on the first page of a search results is not in the hands of a single person, but in yours and the democracy of the Internet. You can change the vote by following the suggestions above. It won’t happen overnight but it is possible and for a lot less money than you can imagine.
Good luck!
Cheers,
Richard
