The article which appears in the New York Time’s technology section, discusses that social networks are typically discouraged in the workplace, but is becoming increasingly pointless when society is becoming dependent upon them. By companies allowing access to these websites, it could cultivate a community within the workplace. Companies are also starting to realize the potential in creating profiles that self promote their brand and build a strong member base in which fans can voice opinions or enthusiasm about upcoming events or product launches. By organizations allowing access for employees to view Facebook, Twitter, Myspace, for company purposes, there is an opportunity for an enhancement in enterprise technology. Corporations could start investing in software technology that examines employee’s activities and deem what is and what is not valuable company time.






