As I tell all potentials, SEO is a three-pronged effort. First, you need to have the right keywords on your site to be found by people searching for you. That’s done by simple and advanced keyword research, whatever comes to mind, and using what keywords have been used, according to your current analytics, to find them now. The prose you create is not just stuffed with keywords but also contains information your audience is seeking. The development of this written content is essential to the success of the first half of SEO. Google rewards sites that provide fresh, relevant content on a frequent basis that are properly tagged, titled and categorized. A busy blogger does just that.
Second, you need a site that gives your audience what they’re searching for without requiring them to search further for it. In other words, site visitors should not have to think too hard to find more of what they’re looking for. And with today’s limited time to do anything and short attention spans, one of the best ways to serve site visitors is with pictures and video. And, even that visual content can be tagged to help your SEO.
The third prong is community and it’s not just a Web 2.0 requirement. We all have constituents to begin with. As we communicate to that base, more join the conversation, even if just to read it (versus contributing to it). Enabling access to this conversation (through blogging, Tweeting, Facebooking, LinkingIn, dragging people by their hair while holding a club) gives your constituents ‘inside’ access to what’s happening within an organization, a kind of online voyeurism, that helps spread a company’s ‘culture’ online. This works well for restaurants as it does consultants and most every kind of company in between.
All of the above is possible without any of our help but unifying it into a cohesive, seamless, time-saving, audience-attracting package is what we do best. And, teaching you how to use it, harness it, and steer the best course is a part of that too. Email me and let’s chat further.
Cheers,
Richard Lee, Chief at Large
The Agency @ PILLAR
chief@pillarsupport.com
Tags: seo, seo 101, simple seo, Web 2.0
