You don’t need a lot of garlic in order to cook with it. Just as you don’t need more than one website to get the job done. With garlic, all you need to do is take one big clove and chop that up into small pieces so that the whole pan is covered. With your website, Google rewards those with many pages of content, and a lot of content on those pages. The more, the merrier. And, if that content is made fresh periodically, you are on your way to more quickly improving your Google PageRank.

You see, web pages which constitute a website, need to be chock full of content. You’ve heard of the expression, “Content is King,” well this is essential to the web, and is essential to ranking better with Google. Like the garlic analogy, you are using your content to cover more surface area across the Internet, even though it’s quite virtual. The content on your pages must constitute a collective tome of information, rather than a pamphlet.

How do you get content on your site?

There are various ways.

a. At development time, and this is rare, you have all your content ready to be copied and pasted by your developer onto your site. I say this is rare because often people who are developing their site are completely unprepared with any content. A lot of people unfortunately believe that programmers are the people who create the content for your website. Thankfully that’s not the case but site owners are still left with the daunting task of creating content.

b. If content isn’t ready during development or just before going live, then there needs to be a way (besides calling up your web developer to add the content–9 months later–to add it in a hurry) for the non-programmer site owner to add the content themselves. That could be through content management (either a customized solution or Joomla) or it could be through their blog.

c. The blog is a great way of adding loads of fresh content on th web and onto your website ONLY if you have the time and ability to do so.

d. The ability to create content oneself is essential for content creation. That includes some key factors such as free time, ability to write and ability to spell. If you are missing one of those essentials then you will need to hire someone to write the content for you.

e. Hiring someone to write the content will free you to do other things. That person must also have the same passion about the topic, as it relates to your website’s service or product, as you do or else the message will be confusing or the content will not be useful.

f. The hiring of this person could be several brilliant interns or one expensive copywriter. The decision is purely based on your own needs and ability to pay for great help.

g. Content is not just in the form of great writing. It can also be beautiful pictures and engaging video. However, since we use words to describe what we are looking for, those other forms of media will require the right words to be associated with them too.

-Richard Lee
The Right Click Technology Update
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