The Right Click » online marketing http://pillarcc.com/blog Just another WordPress weblog Tue, 30 Mar 2010 15:14:00 +0000 http://wordpress.org/?v=2.8.3 en hourly 1 The Paris Hilton Effect and SEO http://pillarcc.com/blog/2009/02/the-paris-hilton-effect-and-seo/ http://pillarcc.com/blog/2009/02/the-paris-hilton-effect-and-seo/#comments Wed, 04 Feb 2009 21:55:09 +0000 Richard Lee http://trcmedia.wordpress.com/?p=42 Had there been no celebrity named Paris Hilton, the term would make a likely common search term on Google to locate a Hilton hotel in Paris, France. Since it belongs to an attractive and naughty celebrity, with a perfume and a unique brand of sluttiness (showcased by some high tech breach of privacy), it makes for a very interesting case study in online marketing and branding.

This will be an ongoing case study to discover and experience the Paris Hilton Effect regarding online marketing, search engine visibility and brand competition (ie Hilton brand hotels versus Paris Hilton slut brand).

Cheers,
Richard

The Right Click – Technology Update

]]> http://pillarcc.com/blog/2009/02/the-paris-hilton-effect-and-seo/feed/ 0